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Brand Manager

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Brand Manager

  • Marcforte
  • March 08, 2017
  • No Comments

CLOSED

Our client in the Manufacturing sector specialising in cosmetics production is recruiting to fill the position of a Brand/Marketing Manager:

 

QUALIFICATION

  • Candidate must be between the ages of 35-45, with a minimum of 10 years work experience – not less than 5 years as a Brand/Marketing Manager in a fast moving consumer goods company.
  • Graduate qualification in Marketing or Economics.
  • Candidate must be proficient in making PowerPoint presentations.
  • Proper written and verbal communication skills.

 

KEY RESPONSIBILITIES

  • Managing all aspects of the brand through the supply chain both tangible and intangible.
  • Analysing the brand/current strategy and highlighting areas of weaknesses or conflicting messages.
  • Creating a brand plan/strategy and ensuring all aspects of the product or companies marketing as well as activities align with the ethos and goals of the brand.
  • Creating an enduring brand message that results in increased sales, brand loyalty and improved market share.

 

SECONDARY RESPONSIBILITIES

  • Championing the brand internally by making sure all elements of the company understand the brand and its goals.
  • Working closely with all parts of the company to ensure commercial goals of the brand are met.
  • Developing and sustaining strong working relationships with all stakeholders.
  • Playing a key part in buying, sourcing and manufacturing of the brands products as well as ensuring all aspects of the supply chain align with the brand.
  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
  • Realistic forecasting of sales/volume for the brand and ensuring all parts of the company are geared accordingly.
  • Presenting the brand strategy to directors and sales/marketing teams at internal meetings/conferences.
  • Managing external agencies and ensuring marketing budgets are met.
  • Seek out new marketing opportunities that fit with the brand.
  • Sourcing suppliers and products that fit with the context of the brand.
  • Monitoring market trends.
  • Organising events, photo shoots and launch parties.
  • Managing the budget for advertising and promotional items.
  • Competitor and customer insights analysis.

 

 

TO APPLY: Interested applicants should click on the ‘Apply’ button and fill the application form.

  • No other form of application will be accepted.
  • Only shortlisted candidates will be contacted.
  • Applications must be submitted not later than 22nd March, 2017 for it to be considered.

 

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