Loving Your Job

“Choose a job you love, and you will never have to work a day in your life.” – Confucius

In recent times, having a job is just not enough; you need to know how the position fits into your larger picture or purpose. What do you care most about? Why are you here? How does your position relate to your personal mission? If you take the time to answer these questions on your own, it will be easier for you ensure you’re spending your days working on as many projects that interest you as possible, and you might even discover where you want to take your career in the future. Let’s check out Amina’s story.

In May 2013, Amina began to feel dissatisfied. She was working as a Media Relations Executive with Purple Communications, a Public Relations company, but didn’t feel as challenged as she would have liked. There was a lot of excitement and buzz inside the company around some new clients and the strategies involved, but Amina felt isolated from those efforts. She knew she’d like to add more marketing tasks to her role because she really enjoyed them, but she didn’t know how to go about it. “It made me feel stagnant,” she said.

An opportunity to spread her wings came in a meeting soon after. The company needed a marketing department for an upcoming product activation for one of the new clients, but all of their staff were busy focusing on the media aspect rather than the marketing. “I was just in the meeting as support staff,” Amina says, “but I spoke up and said I’ve been taking a part time course in experiential marketing.”

She took over the start of the marketing department, and really enjoyed the experience. “I loved that I had something that I could physically look at and say I started this,” Amina said to herself.

Due to the success of the product activation and the marketing department, her bosses encouraged her to take on more marketing responsibilities in addition to her media management tasks. Over time, her job began to tilt more in the marketing direction, though she continued to retain oversight of some media relationships. She’s happy she’s been able to not only stay at the company, but also to shift her job into something that’s just right for her.

Many people whine about their jobs or their boss, it’s time to suck it up! Do something about it and stop being a victim. If you can make it work where you are right now, you’ll save yourself a lot of trouble. Love your company, love your job.